How video promotion works
In a more digital world with more visual people who are also looking for creative and eye-catching content, promotional videos will be your perfect allies to maximize your product or service and catch more potential customers.
In this sense, promotional advertising videos serve to show the public creatively and impressively what we want to make known through an optimal combination of images, sounds, texts, and other audiovisual resources.
Promotional videos are an extremely powerful attention-grabber, so it is essential that the information they contain is concrete and easily absorbed by the user. In other words, those promotional video should provide crucial product features and specifications for your understanding in a period not exceeding a couple of minutes. And it is here, specifically, where all its advantages come into play.
- Generate more traffic on the web.
- They can also generate emotions in consumers.
- It creates an affective relationship between the brand and the consumer so that it can create higher loyalty.
- Show the product, the service, or the company from a more humane approach, therefore they generate more confidence.
- They improve organic SEO positioning; this is thanks to the fact that search engines produce results lists, in which videos on YouTube or other platforms occupy the first places.
Yes, as you may be thinking, some other advertising elements can give you these benefits, such as images ads, but here we also bring you some points that you should consider to know why prom videos can be better for you.
If we compare it with advertising images, we can say that promotional videos generate much more clicks, but why?
- Users know that, through a video, they will be able to understand better the essence of your brand and the product or service you offer.
- They are much more dynamic; it has been shown that people prefer content that is easy to digest, that is, content that they can hear and see instead of reading.
In addition to that, people react to videos differently than they do to images. And, to explain it better, we have the statistics:
- The possibility of purchase increases by 64% after consumers see a video that shows the product or service. This happens because a video explains, in a better way, the qualities of the good you are selling.
- 80% of users remember seeing a video in the next 30 days. So it is! People tend to remember audiovisual content more easily.
- 55% of the population consumes online videos every day, and also this audience retains 95% of a message, compared to the little percentage of the message they remember when they read it in text or see it on an image.
Did you already understood the importance of promotional videos, and how can they help you? So, don’t think twice! Use this incredible tool and take your brand to the next level!
